Job Description

The Consumer Engagement Executive is responsible for managing the execution of consumer engagement activities across the assigned region. The role leads and supports a field team of Promoters and Supervisors, ensuring strong team performance, effective market coverage, high-quality execution, and consistent market presence.
The position works closely with Sales, Account Management, and other internal teams to ensure smooth campaign execution, resolve field challenges, and provide useful market and competitor insights.

Key Responsibilities
•Lead and manage a field team of approximately 15–20 Promoters and Supervisors across multiple cities.
•Manage team deployment, attendance, field coverage, performance, and compliance with company and campaign standards.
•Conduct regular field visits to monitor team performance and execution quality, with daily coverage in the primary city and regular visits to other assigned cities.
•Prepare and manage route plans in coordination with Account Management and Sales to ensure effective coverage and alignment with product availability.
•Brief, coach, and support Promoters and Supervisors to ensure clear understanding of campaign objectives and execution standards.
•Monitor field execution, identify issues and gaps, and ensure timely corrective actions.
•Act as the main communication link between the field team and management, ensuring timely updates and follow-up on action points.
•Prepare accurate and timely weekly performance reports, including team performance, achievements, challenges, and action points.
•Collect and analyze market feedback, consumer insights, and field observations to identify opportunities and improve execution.
•Maintain a strong field presence while managing reporting, planning, and administrative responsibilities.
•Support other company campaigns and initiatives when required.

Reporting & Data Management
• Prepare and maintain regular performance and activity reports.
• Analyze field data to identify performance trends and areas for improvement.
• Use Microsoft Excel, PowerPoint, and Power BI for reporting, analysis, and performance tracking.

Qualifications & Requirements
• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Previous experience in Consumer Engagement, Field Marketing, Trade Marketing, Sales, or a
similar field-based role.
• Proven experience in leading or supervising field teams, preferably across multiple locations or
territories.
• Good understanding of field operations, market dynamics, and consumer engagement.
• Good planning, organization, communication, and problem-solving skills.
• Good knowledge of Microsoft Office, especially Excel and PowerPoint.
• Working knowledge of Power BI and data analysis.
• Fluent in English and Arabic.
• Willingness to maintain a high level of field presence and travel regularly across the assigned
region.
• Flexibility to work across different locations and support business needs and campaigns as
required.
• Ability to manage multiple priorities while maintaining strong execution and reporting standards.